Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding, and put on a broadway show. A documented content strategy is vital to keeping it all together according to the. It shows marketers with a documented content strategy are much more effective than those who do not document their strategy. Enter Curata’s Content Marketing Pyramid™, a strategic framework enabling you to execute a content campaign, assuring optimal content consumption, reuse, and reach. This hands-on guide teaches you what the Content Marketing Pyramid is, why it works, and how you can implement it within your organization.

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Why Use the Content Marketing Pyramid? In addition to providing a documented content strategy, the Content Marketing Pyramid: • Improves your focus with an organized strategy that establishes clear goals and priorities • Increases your production capacity by making more efficient use of valuable resources • Creates a predictable stream of successful content to engage your buyers and drive pipeline activity for marketing and sales. DOUG KESSLER Co-Founder and Creative Director, Velocity Partners “What happens when you create content without strategy? Usually, nothing. Content without strategy is like playing the lottery: who knows, you might win. Probably not. Ready, Fire, Aim!” According to the, 60 percent of those with a documented strategy rate themselves highly in terms of content marketing effectiveness.

This compares with 32 percent of those who have a verbal strategy. The Content Marketing Pyramid alleviates many headaches from ineffective content marketing. But if you operate without a smart framework it leaves you susceptible to the following consequences: Chaos You may be dealing with departments that operate in silos, a content strategy with no documented objectives, and a lack of communication between content creators. How the Content Marketing Pyramid Can Help: This framework documents, centralizes, and coordinates all your content marketing efforts.

Banthi Poola Janaki Hd Video Song Free Download here. A Fractured Customer Experience Readers experience inconsistent messaging and disconnected touch points. This leads to a lack of brand loyalty and dissatisfaction. How the Content Marketing Pyramid Can Help: The Content Marketing Pyramid lends itself to cohesive messaging and centralized information. NEI L PATEL Co-founder of Crazy Egg, Hello Bar and KISSmetrics “When you create content without a strategy you’ll find that you have tons of articles with little to no traffic. Roughly half of your time should be spent on strategy and marketing. ” Waste Because of the chaos and lack of communication, you’re constantly reinventing the wheel. When there’s little documentation, it’s easy to recreate similar pieces of content, instead of simply reusing or repurposing existing content.