Introduction You can use the SAP Customer Relationship Management (SAP CRM) application to support business processes in the area of loyalty management. These processes include the planning of loyalty programs, management of memberships and loyalty points, processing of member activities, and customer self-service in Web shops. You can use the objects and functions described here to track customer behavior, to identify which customers are most valuable and take steps to retain them, and to encourage specific customer behavior. Customizing Before starting to use all the Loyalty Management features, the customizing needs to be maintained accordingly. The path for Loyalty Management can be found under: SPRO -->CRM -->Marketing -->Loyalty Management Basic Settings Define Loyalty Types Loyalty Program A Loyalty Program is an object type which is used for the whole Loyalty Management Business Process. It can be interpreted as a container which includes all Loyalty relevant tasks and objects, such as member activities and point redemption. Reward Rule Group The Reward Rule Group consists of all Reward Rules which are executed together during a member activity.

Atmel Pro Chip Designer Sayantan. Each reward rule group has a purpose, for example, tier change or bonus points. Human Geography William Norton 6th Edition. Reward Rule Reward Rules are set up rules which are being executed during a certain member activity. If the member activity fulfills the rule condition, the Loyalty Engine executes the maintained action. These actions can be for example: • Earn Points • Redeem Points • Change Tier Level Loyalty Programs Define Profiles for Loyalty Program Types First a Program Type needs to be defined, which contains all the Loyalty Business Process relevant information.

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If the Loyalty Program should contain Tier Levels and Tier Management, first a Tier Profile needs to be created which contains the different Tier Groups. A Tier profile can contain multiple Tier Groups which finally contains different Tier Levels. A member can be assigned to one Tier Group and change Tier Level inside this particular group, independent of Tiers inside other Tier Groups.

Tier Groups can be set to PUBLIC or PRIVATE. If it is set to public, the Group is visible for all members, if set to private, the group is only available and used for internal purposes. For the Tier itself, the Date Calculation Procedures has to be defined, whch sets a rule when the Tier expires and the next lower Tier is set. As for the Tier Profile, Loyalty Points also need a Profile which contains all the needed information.

Loyalty Points are used to reward and influence members of the designed Loyalty Program. For each Point Type a Date Calculation Procedure needs to be defined which handles the expiration date of this specific type. The conversion factor needs to be set up as how this Point Type is beeing converted to other Point Types inside the Loyalty Program. Further can different Card Types be defined for a Loyalty Program. This card can be set to Default which signifies that this card is already assigned to a certain member inside the Program. Otherwise it can be set to Anonymous, where it be handed out to a anonymous member who collects points and needs to activate the card later. Afterwards the card is assigned to a member account.